Airasia entered into a number of joint ventures, including thai airasia, indonesia airasia, and airasia x30 in its cross-border joint ventures with indonesia and thailand, airasia urged harmonization of national regulations in the areas of pilot hours and maintenance oversight. Blue ocean brain is a huge game changer for both personal and professional development across any enterprise bob's intuitive interface, research based content and a. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored the cornerstone of blue ocean strategy is 'value innovation' a blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. Tony fernandez breathed new life into the loss making airasia converting it into a profitable low cost carrier of malaysia mba course case maps blue ocean strategy.
Air asia did not target the traditional customers of airlines and did not compete with the strong local player malaysian airlines but it focused on the multiet. Airasia's seen by many as a 'blue ocean' company as it was based on the southwest airlines model of quick turnarounds and low-cost fares although group ceo tony fernandes says he hasn't read the seminal book by insead professors chan kim and renée mauborgne, he says airasia has sought to exploit blue oceans. Blue ocean vs competitive strategy blue ocean strategy air asia present strategy the quantity and types of planes • airasia has 135 planes which are operating. The six paths framework in formulating blue ocean strategy to break from competition, a organization has to reconstruct the market boundary which is the first and foremost principle in creating blue ocean strategy.
To understand red ocean strategy let us begin by defining blue ocean strategy blue ocean strategy is where a company creates a completely new market space (or market category. The impacts of a shift from red ocean to blue ocean on the creation and practice of a business strategy it is not by chance that companies transfer from red ocean to blue ocean strategy there are some driving reasons that stimulate the creation of blue oceans. With the successful implementation of this blue ocean, air asia have venture into other businesses such as tune hotel and tune money the concept is toward blue ocean. Have you asked yourself questions if you can pursue blue ocean strategy on your own and using current understanding of your customers' behavior read about common misconceptions of blue ocean strategy and how airasia was able to successfully create a blue ocean for itself.
The data and information sourced will be analyzed through selected business analysis tools: type of data & information selected business analysis 9 financial performance analysis of air asia bhd (fy2010- 2013) tools airline industry's characteristic porter's 5 forces framework air asia's competitive strategies business model canvas air. After flying to a number of southeast asian countries, low-cost carrier (lcc) airasia indonesia, a subsidiary of malaysias airasia berhad, is looking to open up new routes to several asian. Looking to book a room at the hotel adaba blue ocean airasiago has the best hotel adaba blue ocean rates online. Differences between airasia and malaysian airline marketing essay air asia is using everyday low price strategy and trying to compete in blue ocean however, mas.
In addition, air asia is not in a position to seek current customers, as already the authors of blue ocean strategy current airline customers: customers who are cheap to buy the expensive tickets from malaysia airlines and regional airlines. Take a peek into the world of low-cost travel, the airasia way. The blue ocean strategy concept is used as a tool to examine airasia's strategic moves keywords low-cost airlines , budget airlines , marketing strategy , asian entrepreneurship references.
Blue ocean strategy - blue ocean strategy simulation introduction to round blue-2 round blue-2 is a refinement of round blue-1 analyze your round blue-1 results analyze your results from | powerpoint ppt presentation | free to view. Airline: country: began operation: average age of fleet: passenger volume : last fatal accident: fatal accidents last 10 yrs: fatal accidents last 20 yrs: comments. In 2005, chan kim and renee mauborgne from insead published a book on business strategy named blue ocean strategy according to them, while many companies primarily focus on going one-up on the competition, the best way to compete is to stop trying to beat the competition. Airasia x airline tickets - cheap flights - travelers' opinions everything you want to know about airasia x online booking: airasia x through esky.